Conference recap: SEO and visibility in the AI era
Two focused days in Dubai for growth leaders, Marketing Experts , SEO strategists, and creators.
Google is no longer the only search that matters
Your potential customers now ask questions in ChatGPT, Copilot, Perplexity, and other AI assistants. These tools pull from multiple sources to recommend businesses. If you focus only on Google, you miss a growing part of your audience.
Reviews and forums carry more weight than ever
AI systems trust real-world opinions and discussions more than polished corporate pages. Speakers shared a striking figure: 97.5% of product-related queries include Reddit in the top results. Honest feedback, even mixed feedback, often convinces more than perfect testimonials.
Your Google Business Profile and your data are your new storefront
AI assistants do not browse your site like a person. They rely on structured data and business listings. That includes your Google Business Profile, service and product feeds, and consistent business details across platforms. If your data is incomplete or inconsistent, AI tools are less likely to recommend you.
Educational content beats promotional content for AI visibility
Companies that publish buying guides, detailed FAQs, and how-to content get more visibility in AI-driven discovery. A speaker shared an example: Sony gets 36% of its AI traffic from its support and help section.
Video is now essential
Video has become a major source for discovery and citations. Speakers highlighted that YouTube is a top cited source in multiple ecosystems. The point was clear. You do not need complex production. You need consistent, helpful explanations from a real expert.
Brand reputation directly shapes what AI recommends
AI models build a “brand memory” during training. If your brand only appears on your own website, the model may not recognize it. Speakers shared another strong figure: 85% of brand mentions in AI search come from third-party sources.
Measure share of voice, not only traffic
Traffic can rise while your market position drops. If the market grows faster than your traffic, you lose ground. Conference speakers urged marketers to track share of voice versus competitors, not isolated metrics.
